Go back to the enewsletter Hawaiian Airlines ha

first_imgGo back to the e-newsletter >Hawaiian Airlines has announced plans to introduce new luxury design elements and enhanced service options in its A330 premium cabins, including the addition of 180-degree lie-flat seats. The new seats have been designed in partnership with Optimares, an Italian manufacturer focused on traveller-centric design.“We have designed an experience that will usher in a new era in premium service to Hawai’i, one that resulted from a thorough review of guest feedback and intensive research to develop a best-in-class product for our long haul aircraft,” said Mark Dunkerley, President and CEO of Hawaiian Airlines. “Together with our partners at Optimares and PaulWylde, we have created a truly bespoke design that delivers world-class comfort and style, while staying true to our island roots. Whether travelling for business, with family or on a romantic retreat, the new premium cabin evokes an engaging bold, contemporary sense of Hawai‘i, complemented by the warm aloha spirit of our cabin crew.  We’re creating an environment of tranquillity and comfort in the air.”The 180-degree seats will use a seat platform to fold into 76-inch beds, maximizing living space for travellers while providing options for both privacy and a shared flight experience. They will also feature an advanced in-flight entertainment experience powered by the next generation of large-format tablets and equipped with a telescoping tablet arm that adjusts to optimize viewing angle and comfort.“The new premium class product implemented exclusively for Hawaiian Airlines by Optimares has been developed around a clear strategic vision shared between the teams,” said Alessandro Braca, CEO of Optimares. “The product has been created for the unique needs and expectations of the Hawaiian Airlines guest, combining high-tech solutions and a truly innovative design.”Hawaiian worked with West Coast-based brand and design consultancy PaulWylde to translate the airline’s signature design language into the cabin experience. The cabin design will incorporate flowing curves while marrying organic textures, pops of bright saturated colour, and luxury materials like leather from Poltrona Frau.The first newly outfitted aircraft is expected to enter Hawaiian’s long-haul network in the second quarter of 2016. The airline will begin installing lie-flat seats in the remaining 22 A330 aircraft in September of 2016 through 2017.Go back to the e-newsletter >last_img

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